The Social Web in a Nutshell
Blogging has become one of the most prolific expressions of the social internet making it one of the most used platforms that even the biggest companies now value as a marketing tool for their products. From it’s humble beginnings as an online diary for the techie, they are now used by anybody from sales to marketing and even as money making agents with the advent of SEO, where the overall structure of the blog incorporates features that search engines love and present users when a search is done.
On the other hand, there have been some controversy linked to the phenomenon which is through splogs or spam for blogs which fraudsters use to make their blogs more popular to fool the page ranking facilities of indexing spiders. The flood of comments on some less that often used blogs can amount o a lot of junk shifting the focus from other more deserving pages to them. Be sure to have all installs of blogs updated when it comes to all plug-ins enabling proper protection from such useless post comments.